ADAS Features Enhancing Vehicles’ Safety and Comfort Quotient
The installation of advanced driver assistance systems (ADAS) has surged in recent years due to technological advancements on account of the increasing focus on comfort and safety features in vehicles. The improvement in sensor technologies has led to the development of electronic equipment that is integral to electric vehicles (EVs) and connected cars. Automobile manufacturers are introducing parking aid systems and adaptive cruise control (ACC) systems to offer comfort to drivers. Moreover, applications of ADASs including drowsiness monitoring and night vision aid in improving passenger safety.
In this regard, the rising government regulations and initiatives regarding vehicle safety are fueling the adoption of ADAS. In recent years, many developed countries have mandated the installation of ADAS solutions to enhance the safety quotient of automobiles. For instance, the Federal Motor Vehicle Safety Standards (FMVSS) issued by the U.S. National Highway Traffic Safety Administration (NHTSA) mandate that automobile and equipment producers must comply with vehicle safety standards. Owing to this, the ADAS market will witness unprecedented growth in the near future.
As the rules for ESC installation are the most stringent in Europe, this region has generated the highest demand for ADAS components till now. On the other hand, P&S Intelligence projects that the Asia-Pacific (APAC) ADAS market will exhibit the fastest growth in the coming years, on account of the escalating demand for high-end vehicles and growing urbanization in the region. Furthermore, the moderate demand for passenger cars in developed countries and soaring demand for premium cars in the emerging economies in the APAC region will fuel the installation of ADAS products in the future.
To keep up with the spurring demand, automotive component makers, such as Magna International Inc., Continental AG, Audi AG, BMW Group, Valeo SA, Denso Corporation, Ford Motor Company, and Autoliv Inc., are launching new products. For example, Continental AG introduced the electronic horizon (eHorizon) in January 2015. It is based on the principle of cloud sourcing that allows data exchange between the vehicle and cloud and transforms a car into a moving sensor.
Thus, the incorporation of ADAS solutions in vehicles is led by the escalating focus on road safety by individuals and government agencies.
Source: P&S Intelligence
