How is Rising Number of Working Women Driving Demand for Diapers?

The number of working women across the globe has risen significantly over the past few years. While before, women were considered fit for only child rearing and household activities, years of rebellion and social movements has led to change in the societal structure. The situation has improved a lot in developing countries as well, such as India. Today, women are actively participating in every field across the globe and are not just confined to their houses. While the change is positive in every aspect, juggling work and bringing up a child are by no means an easy job. This is why women are increasingly seeking any help they can to manage their lives properly.

This has led to a rapid expansion of the diaper market across the globe. Now with the increasing utilization of these products, manufacturers are further trying to develop advanced and more durable items, such as eco-friendly biodegradable diapers. It has been observed that in the first years of their life, babies use about 2,500–3,000 disposable diapers, which is creating a huge strain on the environment. Moreover, traditional diapers are not biodegradable, owing to which, the preference for eco-friendly diapers has been increasing rapidly across the globe.

The global diaper market is predicted to reach a value of $90.8 billion by 2030, growing from $50.5 billion in 2019, advancing at a 5.7% CAGR during the forecast period (2020–2030). In terms of distribution channel, the market is categorized into supermarkets/hypermarkets, pharmacies, online, and convenience store, among which, the supermarkets/hypermarkets category is projected to progress at the fastest pace during the forecast period. This is particularly ascribed to the surging popularity of supermarkets among consumers across the globe. These outlets provide consumers with an extensive variety of diapers under a single roof. Supermarkets and hypermarkets further offer discounted prices, which is why people prefer to buy products from these stores.

In addition to this, the number of supermarkets across the globe is increasing due to urbanization and rising disposable income of people. As per a study conducted by P&S Intelligence, the Asia-Pacific region dominated the diaper market during the historical period (2014–2019). This can be ascribed to the surging population and rising number of adults with incontinence. Furthermore, the increasing awareness regarding baby hygiene and decreasing hesitation regarding the adoption of adult diapers are also resulting in the increasing adoption of diapers in the region.

Hence, the demand for diapers is rising due to increasing number of aged people suffering from incontinence and growing number of working women.

Source: P&S Intelligence